BERSHKA
2026

Developed in collaboration with Bershka, this project investigates the potential of digital fashion as a tool for expanding contemporary design and visual communication. The collection was developed entirely within a digital environment, from the initial concept through to the final garments.

Each piece was designed and simulated in CLO 3D, while the accessories were modeled and developed in Blender. Generative AI was used to create the accompanying campaign and visual content. By combining virtual garment design, 3D accessory development, and AI-generated imagery, the project creates a cohesive digital universe that explores the intersection of fashion, technology, and new forms of creative expression.

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